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Online Shop Operation (E-commerce Operation)

Class time： 2024-10-23 ~ 2025-04-01，Total 23 weeks

The first 1 period {{ item.serial_label }}
End · Number of participants：1060 · Overall score：4.85 | Added to favorites Favorites
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Course introduction Learning syllabus curriculum evaluation
Chapter 1 Crossover + innovation: the frontier of e-commerce operation
1-1 New trends of e-commerce operation
1-2 The second section of e-commerce operation thinking
1-3 Operation mode of Cross-border e-commerce
1-4 Marketing Strategy in the background of big data
Chapter 2 Planning + research + product selection: preliminary preparation for the operation of the e-commerce platform
2-1 Operation Scheme planning
2-2 Market Research
2-3 Selection and pricing
2-4 The fourth section of the online shop supply channel selection
2-5 Platform selection
Chapter 3 Opening + decoration + management: operation of e-commerce platform
3-1 Online shop planning and positioning
3-2 online shop decoration
3-3 Logistics Management
3-4 Order Management
3-5 Customer Service and Management
Chapter 4 Drainage + transformation: marketing planning and implementation of e-commerce platform
4-1 Marketing Planning
4-2 Site Marketing
4-3 Off-site marketing
4-4 Analysis and optimization of marketing effect
Teaching team
测试老师 Chief Lecturer

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